Hear Bharath Gaddam explain how your company can save or reallocate 20% of its marketing spend by establishing a clear cause between online marketing, offline marketing, and current and future sales using the power of AI, in particular, deep learning. He also digs into how 98% of the marketing automation industry is failing its customers by using the wrong tools for the job and what his team is doing about it.
Watch on Youtube
Listen via Simplecast
00:46 Bharath’s career – the genesis of DataPOEM
05:32 The DataPOEM hypothesis – connected intelligent decision support for Marketers
06:55 The Martech 5000 (which is really 8000+)
09:04 The language and semantics of “Marketing ROI” is all wrong – how marketing decision makers are being misled by the vendors
12:05 Market Mix Modelling, Multi-touch attribution, and hybrid solutions and what they’re missing
15:13 Our mission – No FUQs (Frequently UNanswered questions!)
17:43 All existing systems only solve operational issues, not leaders issues
20:00 Marketing leaders don’t have the information they need so they fall back to Excel and mental models.
22:54 Current vendors are using the wrong tool for the job – they’re attempting (and failing) to solve complex multi-variate problems with simple single-variable tools
26:55 The solution big idea – a holistic approach to solving the problems
30:28 Using syndicated data sources to rely less on the customer bringing the data
31:00 Integrations with 200+ data sources
34:34 How deep learning solved our problem
44:32 Who are the best fit customers for a solution like this?